100x30 brought Nub Music into the forefront of the music industry’s collective conciousness. The groundbreaking series of “100x30” albums by The Pocket Gods and Friends (which include Owen Paul, Tom Green, & Mungo Jerry) won a Guinness World Record for most amount of tracks on a digital release. Spotify, and other similar global streaming set ups pay out a paltry royalty once a song hits thirty seconds and then NO more – so why write longer songs? Why not adapt your song writing craft to the YouTube channel/media switching generation? The "100x30" albums have gained huge media attention, featuring in the Wall St Journal, The Independent, Forbes Magazine, The Evening Standard, ITV and even Billboard the US music magazine who heralded it to be "Hauling digital music and the modern world over the coals.”